Category: Business

How Businesses Are Influenced By Digital Marketing?

Today, I’d like to talk about the influence of digital marketing on the way we conduct our businesses these days. Now, we have a better approach to internet marketing activities due to the possibility of reaching to the targeted audience more aptly. This has ultimately helped us to reach a point where we can say that marketing firms help businesses to attract and drive targeted audience with homogenous needs. These potential customers with homogeneous needs then turns into paying customers due to highly targeted marketing campaigns. 

That is why you can see advance marketing tactics and strategies emerging to attract customers online. The following statistics will show you that how businesses were influenced by internet marketing in 2018.

More businesses invest in SEO, SMM and PPC

Now businesses invest in search engine optimization and paid campaigns to acquire more clients. With keyword research and optimization tools it is easy to attract people towards your business. In the last decade, there has been an increasing shift towards SEO, PPC and SMM campaigns. Many businesses now a days utilizes free and paid campaigns to reach more people. With almost 3.2 billion people online, internet has created a global environment to do business from any part of the world. Even car parking shade suppliers in Abu Dhabi, China or England would invest in activities such as SEO, SMM and PPC.

People search blog section for more information

A professional seo company in Lahore, UK or Canada will always suggest you to create a blog section on your business website. This is for the reason that research studies has shown that around 57% of business owners tend to attract customers towards their business because of the company blog on their website. Blogging has also proven to be a success in the world of internet marketing. That is why it is suggested to blog more as businesses that do regular blogging gets more attraction and nearly 55% more website traffic.

People search internet before purchasing something

The number of internet users is increasing exponentially with every passing year. That is why we can expect more people turning to online mediums as compared to the past. The statistics has shown that almost around 81% people first research their products online before making a purchase.

More business owners are online through smartphones

Business owners have shifted their approach towards internet. Many people prefer to use mobile devices to keep a track of their emails. This is proven by the fact that nearly 75% of the business owners tend to use their smartphone for emails. 

Intrusive advertising doesn’t work now

However, these stats does not mean that you can bombard your audience with advertising. The internet marketing firm need to develop a marketing approach keeping in mind the taste and their user’s behavior. A statistical report revealed that around 84% of the people ranging between 25 to 34 years left their favourite page just because of intrusive advertising. 

These facts and figures divulge that internet is a growing medium that is introducing new ways to do marketing for businesses. Every day we see new technologies and updates emerging in the internet world. If you are a business owner then you must have create an online presence for your business because your potential leads can be found over Internet by employing a strategic approach.